On 30 April 2018, Shanghai Qize Hong Qi, the first Hong Qi Experience Center launchedin Shanghai. At the opening ceremony, senior leadersfrom China FAW, executives of the Group and special guests, as well as major medias and customers attended the ceremony to witness the important moment.
Born in 1958, Hong Qi is regarded as the car of China. As the oldest automobile brand in China, it represents the beginning of the automobile manufacturing industry in new China. Successive national leaders have been carried through the Chang’an Avenue, and the car also witnessed the prosperity and progress of China’s society.
On 8 January 2018, Mr. Xu Liuping, Chairman of China FAW, made a solemn promise to all the guests at the Great Hall of the People in Beijing. He claimed thatto satisfy consumers' pursuit of "Beautiful Life And Wonderful Travel" in the new era and to take the historical responsibility of strengthening the automobile industry of China, China FAW would build the Hong Qi brand with the strength of the whole Group, and drive Hong Qi to betheChina's No. 1 and world-famous "New Noble Brand".
With the brand goal of building Hong Qi into the“No. 1 in China and world-famous brand”, Shanghai Qize Hong Qi Experience Center is committed to providing customers with intimate travel solutions in all scenarios and full life cycles, further striving to allow customers to experience and enjoy the noble and exquisite life through Hong Qi vehicles. Adhering to the considerate service system of the Hong Qi brand, Shanghai Qize Hong Qi Experience Center will satisfy customers' pursuit of "Good Life And Wonderful Travel" in the new era, and provide customers with a secure guarantee package of "three aspects of lifelong guarantee and one hedging plan", namely “free lifelongwarranty”,“free lifelong rescue”, “free lifelongpickup and delivery” and “+1 second-hand-car hedging plan”, so as to create the best vehicle-purchasing environment for vehicle owners and provide the most professional services with highest quality, making customers feel at ease during purchasing and driving.
It is worth mentioning that with the launchingof the Shanghai Qize Hong Qi Experience Center, the Shanghai Hong Qi Owners Group also be officially associated.The Hong Qi Owners Group is an online community organization for Hong Qi fans and vehicle owners, whichis established to convey the spirit of Hong Qi brand, achievethe goal of "creating a noble and exquisite lifestyle and spreading a confident and upward faith" with its practical action, and express its vision of "concern with the homeland, dedicated to work and community, and be a sound pillar of society".
Meanwhile, responding to the appeal of Hong Qi brand to practice corporate social responsibility, the Shanghai Qize Hong Qi Experience Center mobilized the power of the Hong Qi Owners Group to undertake public welfare activities such as "Great Love in Glimmer" to help children in poverty areas to realize their dreams, which has further demonstrated the unique patriotism of Hong Qi people.
Under the guidance of the new brand strategy, Hong Qi, which bears the ardent expectations of the Chinese people, has entered a new stage of brand revitalization.New Hong Qi will resolutely adhere to the original belief of "serving and consolidating the country through industrial development" and "strengthening the China's automobile industry", andto builda wonderful driving lifein a new era with corporate partners andnumerouscustomers of Hong Qiinthefuture.
